Emotion first, logic second. A marketing fact: Consumers are emotional beings who make purchasing decisions based on feelings. Logic, in the
end may be used only to justify what one likes. Successful photographic portrait studios over the years have recognized that they were in the “emotion business.” Portrait photographers captured emotion; and when needed, took the time to create emotion. The portrait selling process emphasized how the photographer captured emotions unique to each client and how their portraits would be enjoyed for decades to come.

A good receptionist asked the necessary fact finding questions to determine what made the subject unique. When done properly, such
information was invaluable in the camera room. Simple words or phrases elicited genuine smiles and that all important sparkle in the eye. The person’s true self (soul) was then captured. With the aide of a proof book, each client enthusiastically engaged in the “show and tell” process proudly showing their images to friends and relatives. Word of mouth combined with the visual aspect of proof books was a sure way to build business. The subject’s enthusiasm blended well with the selling process. Portrait sitting averages were commonly high because wall portraits were usually ordered. That was the way it was.

Today, digital photography has created a new culture based on “speed” which has led to far too many “turn style” studios. As a result, those photographers in many cases may have lost sight of what portrait photography with emotion is all about. Low sitting averages are not always attributed to the economy. Missing the heart in the camera room can often lead to minimal orders, plus making the selling process very difficult.

Many times, relying on the “8×10 package” formula saves the day, but the profitable wall portrait and frame sale then becomes more of a rarity. In the end, each subject (senior) or family may become a clone of all other sessions: lacking in soul.

Also, when one is forced to become a technician and software specialist overnight, losing sight of the emotional aspects of good portraiture can easily happen to the best of photographers. A good photo lab can easily take on the “technology” burden to free up valuable time needed in the camera room where revenue is actually generated.

Ignoring the heart results in lost revenue. Losing sight of the fact that the lens must be “shooting for the heart” can be detrimental to the livelihood of any studio. Simply stated: A professional portrait photographer must connect with the subject whether an adult, senior or baby. The photographer’s persona and personality are also crucial and critical factors to a successful and profitable photo studio, but only when combined with the ability to elicit emotions from the subject. This combination will 9 out of 10 times produce more revenue. And this process can be totally natural and need not be staged. Emotions do matter when building or maintaining a successful studio. Good portraiture capturing the true essence of the human being is still in demand.

Decorative painting is a very broad field in the realm of the arts. Since time immemorial, its definite meaning is being argued upon by artists and scholars from various universities and institutions. The attempts to be exact with the term’s specific context always fail, though, since they are blanketed by people’s general understanding of it: any kind of painting whose aim is to come up with something beautiful, using an array of brushing techniques, media, and materials.

In contemporary times, decorative painting is used to refer to artistic works painted on surfaces other than the conventional canvas. Among these surfaces are fabric, wood, glass, plastic, ceramics, potteries, marbles, tiles, and the like. Like all forms of painting, decorative painting necessitates different types of paint, specialty brushes, and other materials used for stroking.

In the usual home décor and children’s art lessons, the use of acrylic-based paint products has been a tradition because these products dry very fast, clearly produce desired colors, safe, water-based, and economical. Among more experienced decorative painters though, various kinds of complex oil-based paint, gels, glazes, and extenders are used in order to come up with deeper and more complicated effects.

Techniques in decorative painting are diverse. They range from the most basic brushing styles like freehand stroking to the most complicated ones like stippling and pickling. Decorative Painting is an institutionalized field in the visual arts; many scholarly institutions worldwide offer decorative painting as undergraduate and graduate degrees. Students who finish these courses become professional decorative painters and top-notch artists.